But if the goal of a Unity acquisition is to ensure a foundational role in the new Internet, an acquirer instead has an incentive to keep the engine open/available across platforms, and the price can easily become irrelevant. Here, the Metaverse is typically portrayed as a sort of digital “jacked-in” internet – a manifestation of actual reality, but one based in a virtual (often theme park-like) world, such those portrayed in Ready Player One and The Matrix. And while this “labor” is typically menial, repetitive, and limited to a few applications, the diversity and value of this “work” will grow as the Metaverse itself does. Matthew Ball: The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fortnite. And then last but not least, Matthew Ball. A “virtual world” – Virtual worlds and games with AI driven characters have existed for decades, as have those populated with “real” humans in real time. The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fortnite No.110. In addition, platforms such as Amazon’s Mechanical Turk, as well as technologies such as Bitcoin, are based around the hiring of individuals/businesses/computational power to perform virtual and digital tasks. Tencent owns that on-ramp, and the titles that will keep people engaged and immersed in early versions of the Metaverse. ... (wrote a proto-Metaverse piece a year earlier). From 2016-2018, he served as the global Head of Strategy for Amazon Studios, and prior to that was a … The most common conceptions of the Metaverse stem from science fiction. Most famously, this includes last year’s live Marshmello concert. & Into the Metaverse Digital Only: January 26 – 28, 2021 Join today’s leaders in games for two days of content and networking surrounding the hottest topics, from major IDFA changes to the imminent arrival of the metaverse. It's not perfect, but it is an evolving tool in moviemaking. The earliest form of pseudo-synchronous programs were text chats, but you’re still just pushing largely static data to a server and pulling the latest information from it when/where/how/as it’s needed. Film, COVID Matthew Ball 3/29/20 Film, COVID Matthew Ball 3/29/20. Valve has also spent years developing and releasing VR hardware, generates billions in profits each year, and is privately owned by a team of technologists focused on open-source technologies with a disdain for closed ecosystems. Because this is where we’re headed, we’re understanding the value of it and what those kinds of experiences can do for our lives. – Matt Ball Intro. This model continues today. Venture Capitalist and elite media analyst Matthew Ball posits that the future is already here. ... Genvid is helping put the “meta” in the Metaverse by creating the most advanced interactive streaming technology in the world. Patrick O’Shaughnessy’s conversation with Matthew Ball (read his excellent essays) is quite dense with insights on all types of medias and the coming metaverse. The band Weezer produced a bespoke island where fans could get an exclusive first listen to their new album (while dancing with other “players”. -Matthew Ball Imagine 12 million concurrent users charged $1 each to attend. It’s also available free to any engine, any platform, and any game. However, as is the case with Ready Player One, it remains too narrow in what it does, how far it extends, and what “work” can occur (at least for now). Libra), and in managing user data/trust. The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fortnite — MatthewBall.vc If the 88%/12% store wars were a coin toss, here’s it goes: Heads, other stores don’t respond, so Epic Games Store wins and all developers win. More than any other company, Facebook has the most to lose from the Metaverse as it will build an even larger and more capable social graph and represent both a new computing platform and a new engagement platform. None of this is true today (which doesn’t mean market share won’t shift, or that some companies, such as Epic, won’t surge to the forefront). The web, for example, runs on AWS (Amazon’s best business). Matthew Ball is CEO of Epyllion Industries, a venture and corporate advisory firm, a Venture Partner at Makers Fund, and advisor to Telefilm Canada. All digital content should be living, after all. The Metaverse is Coming Join Philip Rosedale of High Fidelity, Matthew Ball of Epyllion Industries, Raph Koster of Playable Worlds, Frederic Descamps of Manticore … A “game” – Fortnite has many elements of the Metaverse. He trained at The Royal Ballet School and joined the Company during the 2013/14 Season, promoted to First Artist in 2015, Soloist in 2016, First Soloist in 2017 and Principal dancer in 2018. For years, this was heavily resisted by the major gaming platforms as they believed that enabling such an experience would undermine their network effects and reduce the need to buy their proprietary hardware. Individual games such as World of Warcraft have long had functioning economies where real people trade virtual goods for real money, or perform virtual tasks in exchange for real money. Inspiration for several characteristics of the Metaverse was taken from Matthew Ball's article: The Metaverse: What It Is, Where to Find it, Who Will Build It, and Fornite. Even if the Metaverse falls short of the fantastical visions captured by science fiction authors, it is likely to produce trillions in value as a new computing platform or content medium. Patrick and I went deep into topics including the Metaverse (its technical challenges, opportunities, and philosophy), IP and the role of business model and technical innovation in storytelling, the Unreal Engine, Cloud Gaming, Fortnite as a competitor to Spotify, and more. They are digital worlds, devices, services, websites, etc. Just making a mall capable of fitting a hundred thousand people or a hundred shops doesn’t mean it attracts a single consumer or brand. Also, that is indeed my Fortnite outfit at the top. CHAPTER 2: WHY DOES THE METAVERSE MATTER? Some believe the definition (and success) of a Metaverse requires it to be a heavily decentralized platform built mostly upon community-based standards and protocols (like the open web) and an “open source” Metaverse OS or platform (this doesn’t mean there won’t be dominant closed platforms in the Metaverse). Fortnite has also produced several themed “limited-time modes” involving the likes of Nike’s Air Jordan and Lionsgate’s John Wick film series. Concerts have gone digital with virtual reproduction. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. To this end, there is also a myriad of start-ups trying to build early, proto-Metaverse styled experiences. Though unsuccessful, Google was first to really run after the wearable computing opportunity via Google Glass, and is making an aggressive move into digitizing the home via Google Assistant, its Nest suite of products and FitBit. This is why there’s an intrinsic issue with Apple’s pursued acquisition of Epic Games technology, where Epic argues that because Apple is so large, it will become a natural monopoly and effectively stop the Metaverse dead in its tracks. All of this, too, diminishes Epic’s reliance upon Fortnite when it comes to building the Metaverse. Now they talk to their friends on Fortnite, but not about Fortnite . Many of these companies are scaling to great heights, meaning that nothing is precluding their advancement. Fulfilled by Amazon, Amazon Channels), is building what they hope will be the first major gaming/rendering engine purpose-designed for the cloud computing era, reportedly working on AR glasses, and is the leader in in-home/office digital assistants. The Metaverse wants to take that interoperability to an entirely new and enhanced level. He is also a Venture Partner at Makers Fund, Senior Advisor to Telefilm Canada and contributor to The Economist. This is why considering Fortnite as video game or interactive experience is to think too small and too immediately. This reveals Epic’s play with Online Services. And while something that sounds straight out of science fiction may leave you thinking that it has no bearing on today’s world, think again. -Metaverse Masterclass: Matthew Ball Interview. He’s the former head of strategy at Amazon Studios, an investor, and probably my favorite business essayist writing today. This was in part because few in private business understood the commercial potential of a World Wide Web, but it was also true that these groups were essentially the only entities with the computational talent, resources, and ambitions to build it. Macquarie Upgrades Roku The only trouble is that nobody shares the exact same idea of what the Metaverse is. At the same time, many of the pieces are starting to come together. Universe of virtual worlds that are all interconnected. Its players aren’t logging in to “play”, per se, but to be with their virtual and real-world friends. Any thoughts, comments, disagreements, additions, ideas - please email me at mb at matthewball dot vc and I will make updates. It has more users, daily usage and user-generated content created each day than any other platform on earth, as well as the second largest share of digital ad spend, billions in cash, thousands of world-class engineers, and conviction from a founder with majority voting rights. There are a few other ideas that may be core to the Metaverse, but are not widely agreed upon. Epic Games Primer (Pts II+III): Epic Games Store & Epic Games Publishing ... How esports, cross-play, the Metaverse and more will forever be affected by an ‘IRL’ virus. It is also the driver behind Facebook’s purchase of Oculus VR and its newly announced Horizon virtual world/meeting space, among many, many other projects, such as AR glasses and brain-to-machine communications. The popularity of video game broadcasting and YouTubers still elude many in the media industry, as does the idea that the best way to monetize content might be to give it away for free and charge for optional $0.99 items of no consequential value. Politicians are communicating their message within video games. While this lacks several of the key attributes of the Metaverse today, such as individual “presence”, it begins amassing enormous volumes of “players” into fully shared virtual environments that aren’t currently possible via cloud or locally-rendered gaming. You can literally wear a Marvel character’s costume inside Gotham City, while interacting with those wearing legally licensed NFL uniforms. And outside film and TV, Unreal is increasingly being used for live events, too: Unreal powers Fox Sports’s NASCAR set, for example. Show Invest Like the Best, Ep Matt Ball - The Future of Media: Movies, the Metaverse, and More - 2020年8月4日 A “virtual theme park or Disneyland” – Not only will the “attractions” be infinite, they will be not be centrally “designed” or programmed like Disneyland, nor will they all be about fun or entertainment. Notably, rumors persist that Sweeney had fought for even lower fees but settled with his board at 12% – a sum he himself admits doesn’t always cover operating costs. The Metaverse isn’t about scaling what we have, it’s about connecting everything we have together. It is like saying you have a thriving city because you can see and walk around it. Matthew Ball is CEO of Epyllion Industries, a venture and corporate advisory firm, a Venture Partner at Makers Fund, and advisor to Telefilm Canada. And no one monetizes this data better at global scale than Google. Amazon and Facebook and Google use similar technologies, but they aren’t designed to transition into one another — just as Ford’s wheels aren’t designed to fit a GM chassis. However, they did not do so together. Ball recently sat down for a conversation with Zefr and Brand Storytelling where he expounded on his knowledge, research, and insight into the Metaverse and its many implications for brands and advertisers. The visions, technologies, and capabilities I’ve described above still feel like science fiction – even if they come to be, they’re decades away. Past Beach Reads have gone in-depth on the metaverse, largely thanks to the work of Matthew Ball. And the more valuable and interoperable the Metaverse is, the harder it will be to establish industry-wide consensus around topics such as data security, data persistence, forward compatible code evolution, and transactions. Consider Fortnite’s 2019 Marshmello concert. The Metaverse We'd be remiss if we didn't discuss Unity's role as a "founder" of the Metaverse, a term coined in Neal Stephenson's Snow Crash , and further popularized by media analyst Matthew Ball. Ubiquity6, as an example, hopes to use millions of individual content creators to “map” the real world then build smartphone/AR/VR-accessible digital experiences atop these maps. 80% of its revenue is actually via “Fulfilled by Amazon,” where the company sells, packages, and delivers products sold by other businesses, instead of Amazon buying and then selling the inventory directly (like most retailers). Still, it’s often impossible to predict how they’ll fall into place, which features matter more or less, what sort of governance models or competitive dynamics will drive them, or what new experiences will be produced. Eve Online, for example, can technically have more than 100,000 players “in the same game”, but they are split across different galaxies (i.e. We are already transacting at scale for purely digital items for purely digital activities via purely digital marketplaces. server nodes). In the US-tech scene, Matthew Ball, a venture capitalist at VC firm Makers Fund, has become the leading voice and mind on metaverse subjects. It’s also helpful to consider what the Metaverse is often, but incorrectly, likened to. The acquisition of media conglomerate Time Warner by landline internet giant AOL was set in 2000 based on the idea media and tech/distribution needed to converge, but was unwound in 2009 after it failed to produce much benefit. Offer unprecedented interoperability of data, digital items/assets, content, and so on across each of these experiences – your “Counter-Strike” gun skin, for example, could also be used to decorate a gun in Fortnite, or be gifted to a friend on/through Facebook. Companies like Facebook, Google, and Epic Games are already competing to edge each other out in a race to be first to the Metaverse mountaintop. COVID-19 has forced an audience with no previous connection to these practices to engage with them, which is destigmatizing a “virtual existence”. Just as it was hard to envision in 1982 what the Internet of 2020 would be — and harder still to communicate it to those who had never even “logged” onto it at that time — we don’t really know how to describe the Metaverse. And as always with this sort of change, its arc is as long and unpredictable as its end state is lucrative. In ideal circumstances, the “Mayor” (i.e. However, such examples have rapidly expanded since. It may very well be similar in the Metaverse, although one of the theories on the Metaverse is that there will be a unified identity, which is why companies like Apple and Epic Games are fighting for control of being the de facto identity federator. Take posture, for example. Matthew Ball is a strategist, essayist, venture investor, and worked as head of strategy at Amazon Studios. I always learn from the first's shortcomings 23 Dec 20. While it's convenient to think of a single lead company or experience ushering in the Metaverse, the process itself will really be led through a Cambrian explosion of different “things” coming together (not that there can’t be a leader or big winner). (25:10) Kodak’s $765M loan to produce pharmaceuticals (41:50) Listen on Apple , Spotify , or Google Podcasts. In addition, the company already has hundreds of millions of credit cards, the largest share of ecommerce globally (ex-China), is the world’s largest cloud vendor, operates numerous different consumer media experiences (video, music, ebooks, audiobooks, video game broadcasting, etc.) If it was a “fast-twitch” game such as Rocket League or Call of Duty, these slowdowns would have been unplayable. Show Invest Like the Best, Ep Matt Ball - The Future of Media: Movies, the Metaverse, and More - 4 Aug 2020 Advancements in personal computing, technology, new media, and gaming lend themselves to the first signs of what is referred to as the “Metaverse”, an often imagined but rarely well-defined ideal of a technological future that will do for society what the internet did for the 21st century. 3 episodes totalling 3 hours, 45 minutes. Sitting at a keyboard, locked in position for hours and focusing on a fixed screen is a recipe for a range of physical complaints, from sore necks to tingling hands. Matthew Ball (OOO) @ballmatthew. Ball was born in Liverpool. Sense of presence in a digital world doesn’t make a Metaverse. So while the Metaverse is not quite here, if we are considering incremental innovations to how you can create a game, how realistic the physics are, the simulations, the economy, all of those innovations are happening right now, Ball said. space-time rifts) that send them to one of thousands of different worlds with up to 99 other players. Receive every essay via email; day of release, explicitly referenced in the opening moments, 10-hour sci-fi story that spans multiple dimensions and timelines, this means that there are now three ways to create in Unreal, which allows developers to monetize not just their games. So while the Metaverse is not quite here, if we are considering incremental innovations to how you can create a game, how realistic the physics are, the simulations, the economy, all of those innovations are happening right now, Ball said. “That doesn’t require any belief in the multiverse or the Metaverse per se,” he said. Today, Fortnite works across each major entertainment platform – iOS, Android, PlayStation, Nintendo, PC, Xbox — allowing full cross-play that spans multiple identity/account systems, payment methods, social graphs, and typically closed ecosystems. Matthew Ball (@ballmatthew) is the former head of strategy at Amazon Studies and an investor. Magic Leap seems to believe that by owning the hardware layer, it can be the core driver of the Metaverse (Snow Crash author Neal Stephenson is the company’s Chief Futurist). 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